Tourism

Abu Dhabi: Grand progress

Abu Dhabi's tourism sector is buoyant following the inaugural Abu Dhabi Formula 1 (F1) Grand Prix, which marked a milestone in the emirate's development, promoted the capital internationally and gave its hospitality sector a welcome fillip. According to its Economic Vision 2030, released early this year, the government of Abu Dhabi wants to use tourism as a means of economic diversification. "A vibrant business, culture, leisure and sports segment is being developed in the emirate, which will be supported by a fast-growing hotels sector to cater to the growing number of high-end tourists and visitors," the report stated. Key to this vision is Yas Island, which played host to the F1. Dubbed an entertainment zone, the island's centerpiece is the Yas Marina Circuit along with its signature Yas Hotel. Another clutch of international hotels, such as the Crowne Plaza, are five-minutes' walk from the track. Further development to the island, which is already under construction, will see theme parks, golf courses, shopping malls and residential units added in phases. [source: OBG].

Definitely Dubai generates huge response in UK tourism market

The Dubai Department of Tourism and Commerce Marketing (DTCM) has reported widely enthusiastic response from the UK travel and tourism industry for Definitely Dubai, its official tourism brand for the promotion of the emirate. DTCM launched Definitely Dubai at the 30th edition of World Travel Market (WTM)), the world’s biggest travel and tourism fair, held in London recently. Under the umbrella of DTCM, Definitely Dubai will provide many marketing opportunities and tools for the tourism professional engaged in the promotion of Dubai, said Mr. Ibrahim Yaqoot, DTCM Executive Director Corporate Support. Dubai Stand measured 616.84 square meters and was shared by 77 co-participants. This was the 20th consecutive participation of DTCM at the WTM.

Omani tourism industry set for record year in 2010

Tourist traffic into the Sultanate is projected to scale new highs next year on the back of a raft of major initiatives, most notably an aggressive campaign targeting new markets, according to the Under-Secretary of the Ministry of Tourism, Mohammed bin Hamoud al Toobi. Al Toobi predicted a record year for Oman's tourism industry during 2010 as marketing strategies implemented by the ministry, coupled with national carrier Oman Air's ambitious route expansion plans, continue to pay dividends. "2010 will be a record year for our tourism industry," said Al Toobi. "First, we will be taking a more aggressive approach in our marketing work assisted by the appointment of a creative agency. This will allow us to run targeted campaigns across the GCC, UK, Europe and Australian markets using a consistent 'look and feel'. We will work with trade and airline partners so that we invest more in consumer direct marketing," he added. Importantly, the Tourism Ministry has also set its sights on the potentially vast markets of Russia, China and India, the under-secretary said.