Media

NoozzVIEW; Curtain up on new UAE paper

Former Daily Telegraph editor Martin Newland launched his new paper, The National, the first English language paper in Abu Dhabi, on April 16. The ambitious project involving some 200 journalists from the UAE and across the world is the first produced by the Abu Dhabi Media Company.

Outside observers have been impressed by the speed with which Newland, who also edited Canada’s National Post, has been able to put together such a large project literally from scratch.

Advertisers need to show more creativity

Many advertisements in the region are failing to establish a bond between brands and consumers because clients here are not willing to take risks and cash in on creative campaigns, industry experts said.

Officials from leading advertising agencies Saatchi and Saatchi Dubai, Leo Burnett Lebanon and Impact BBDO Saudi Arabia gathered in Dubai for the first Dubai Lynx debate. They agreed that the region's advertising industry has enough creative talent that are on par with their international counterparts, but most of the ads reaching the consumers are lacking creativity. Agencies also took the blame for failing to convince investors to take the creative path.

UAE ad spend to hit US$2 billion by 2010

Recession in the North America and Western Europe advertising markets are doing little to dampen the mood in booming developing markets such as the Middle East, say the organisers of the region’s most comprehensive trade show for the marketing communications industry.

According to IIR Middle East, the organisers of Signage, Imaging and Media (SIM 2008), which takes place at the Abu Dhabi National Exhibition Centre from 25-27 November, the credit crunch maybe impacting advertising in the developed markets, but is being largely balanced globally by dynamic emerging markets such as the Middle East.

Bahrain readying new broadcast media law

Bahrain moves towards attracting investment in the broadcasting media through a bill that gives full freedom to television and radio stations, including the right to tackle all topics except those against God, Islam or His Majesty King Hamad bin Isa Al Khalifa.

The bill does not interfere in the administration affairs of TV or radio stations, except stressing on the recruitment of Bahrainis who are above the age of 30 and having journalism degrees and five years experience in the media sector as executive managers.